M.Sentiment is an Emirati Perfumery Brand, established in 2017 in one of the most flourishing cities in the world, Dubai. Founded by Mariam Alshimmari, a young entrepreneur with a dream. M.Sentiment was inspired by her passion in exploring fragrances, fascinated with their unique ability to link memory to emotions. She believes that fragrances are reflection of people, places, and memories that she holds close to her heart.

We strive to curate unique fragrances that capture hearts globally by creating products that satisfy all scent preferences. By providing a unique perfume experience, and focusing on the details, we aim to be amongst the top leading perfume brands worldwide.

Inspired by the relationship between scent and the subconscious mind, the concept revolves around the link between memory, emotion and experience. To have a fulfilling journey, one has to understand the subconscious power of smell in experiencing a space. In a world where most of us highly rely on sight, the idea is to eliminate the display of perfume and rather focus on the contents of the bottle. By this method, one can solely focus on each note of the fragrance, allowing them to have an experiential journey through M Sentiment Perfumes. By focusing on customer behavior and eliminating boundaries, the center counter acts as a center piece, the heart of M.Sentiment.

By careful choice of material, the aim is to invoke the senses. Visually by material, one could transform visuals into taste, smell and touch. This allows the customer to interact in the space, making the space a memorable experience, forever embedded in their memory.

M.Sentiment’s identity is similar to that of the Cortaderia Selloana, a simple and elegant plant that stands out against many plants. As Mariam’s inspirational element, the Cortaderia plays a role in M.Sentiment’s beauty. It is reflected in our branding and design concepts for its unique characteristics.