At M.Sentiment, we begin by understanding the brand: its story, core values, identity, audience and the emotions it wants to evoke. These elements form the foundation of the creative brief and guide the fragrance creation process.
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DESIGNED FOR THE BRAND & IT'S ENVIRONMENT
The objective is to create a distinctive scent that remains comfortable and appropriate for its environment.
For corporate, retail and hospitality spaces, we consider a lot of factors:
A refined methodical process, ensuring every signature scent is as intentional as the brand it represents.
Understanding the brand, its story, values, audience, environment and objectives.
Translating the brand identity into an olfactory direction, selecting the fragrance character and notes, and developing bespoke scent samples.
Reviewing, testing and refining the selected direction until the final signature scent is approved.
Planning how the scent should be experienced throughout the space, taking into consideration coverage, airflow, intensity, interior design and the client’s preferred method of integration.
Depending on the environment, scenting solutions may be discreetly integrated within the space, concealed within decorative elements or artificial greenery, or connected through suitable HVAC/AC ducting systems.
Where required, M.Sentiment can also recommend suitable integration solutions and design elements that complement the interior while keeping scenting equipment discreet.
We develop each signature scent with future brand extensions in mind.
Where technically suitable, the original olfactory identity can be adapted into:
Eau de Parfum
Reed Diffusers
Home & Linen Fragrances
Natural Scented Candles
Fragrance Oils
Body Care & Amenities
Corporate & VIP Gifting
Hospitality Experiences
Each application may require its own technical adaptation while maintaining the recognisable character of the original signature scent.
This allows the olfactory identity to grow consistently across different brand touchpoints over time.
Ongoing Scent Management
Following implementation, M.Sentiment can support ongoing fragrance requirements, including fragrance oil supply or managed stock, refill planning, scent performance monitoring and operational support.
Equipment replacement solutions can also be provided when required, according to the agreed service arrangement.
Every signature scent begins with a brief.
We work with brands, architects, hospitality groups and creative directors who understand that scent is not an afterthought: it is a decision.
